Yanghe is creating the "second curve" of the enterprise's "second take-off"

After creating the "second stage" of "second entrepreneurship"

It is showing the tenacity and competitiveness of resonating with the times.

In the face of a new round of industry competition, Yanghe is committed to transforming "large energy storage and large production capacity" into "large kinetic energy", making sustainable efforts to turn the market into a high-end market, and at the same time building a common system of manufacturers that "win the reassurance, peace of mind and heart of dealers" to achieve the goal of high-quality development.

A few days ago, the 11th sealing ceremony of Yanghe shares was held in Suqian, the wine capital, and the site officially announced the "Mianrou vintage wine strategy" that Yanghe shares have always followed. Compared with the traditional cognition of "old wine", the core of Yanghe Mianrou vintage strategy is "real vintage", which makes the vintage wine have a standard and traceable system.

█ converts large energy storage and large production capacity into "large kinetic energy"

Yanghe shares launched the "Mianrou vintage wine strategy", its strength is "large energy storage, large production capacity".

According to the annual report, at present, Yanghe has more than 600,000 tons of raw pulp aged wine of different years, with a wine storage capacity of up to 1 million tons, of which the pottery altar has stored 230000 tons of high-end vintage wine.

Such a large scale of high-quality wine storage ensures that the quality and taste of Mianrou vintage can be continuously improved with the passage of time, and can flexibly respond to market changes and adjust the supply strategy of old wine according to market demand.

Since 2000, Yanghe has increased its production capacity every year. Data show that Yanghe has more than 70, 000 famous pits, more than 1000 brewing teams, an annual production capacity of more than 160000 tons of raw wine and an annual production capacity of more than 210000 tons....

Such a large scale of high-quality production capacity ensures the sustainability of Mianrou vintage and can provide consumers with more choices of vintage products.

Yanghe Co., Ltd. launched the "Mianrou vintage wine strategy", the industry background is that the old wine market is active in recent years.

According to the report, the size of the aged wine market has increased from 11 billion yuan in 2013 to more than 100 billion yuan at present, and is expected to exceed 150 billion yuan in the next five years. The 2020 White Paper on Chinese Old Liquor of Hurun Research Institute points out that the craze for old liquor is the pursuit of the scarcity value of high-quality liquor in the consumer market. While the old liquor based on famous and high-quality liquor allows consumers to enjoy the drinking value of high-quality liquor, it also gives consumers multi-dimensional experience such as social, cultural, health, investment value and so on.

Song Shuyu, chairman of the China Wine Industry Association, once said that "wine is the fragrance of aging", and "aging" represents age, which cannot be generalized or conceptualized. If consumers want to consume wine clearly, they must clearly mark the real year. Vintage wine is an unavoidable topic in the development of industry and the expression of wine quality, and the real year is a compulsory course for the industry and consumers to build a sincere relationship.

On the one hand, the supply of real vintage Mianrou wine with "large energy storage and large production capacity", and on the other hand, the exuberant demand for vintage wine, which collides with the "big momentum" of Yanghe's future development. it not only promotes the Yanghe to lead the development of the aged wine market with the quality and real vintage of Mianrou old wine, but also supports its Dream Blue Handicraft Class, which stands out from the thousand yuan price and stands out in the high-end market.

The symbiosis of █ manufacturers promotes the expansion and improvement of Mianrou vintage wine

As the representative of Yanghe Mianrou vintage wine and high-end liquor market, Dream Blue Handicraft Class 10, 15 and 20 were officially listed at the 11th sealing ceremony of Yanghe shares.

It is understood that the three products are of different years and quality.

Among them, Dream Blue Handicraft Class 10, the main base wine has been stored for more than 10 years, supplemented by different styles of aged seasoning wine stored for 15 years.Videoarcadenearme

Dream Blue Handicraft Class 15, the main base wine has been stored for more than 15 years, supplemented by different styles of aged seasoning wine stored in cellar for 20 years.

Dream Blue Handicraft Class 20, the main base wine has been stored for more than 20 years, supplemented by aged seasoning wines with different styles for 30 years.

Zhang Liandong, party committee secretary and chairman of Yanghe Co., Ltd., once summed up the quality characteristics and cultural connotation of Dream Blue Handicraft Class. With a wine storage capacity of 1 million tons, more than 600,000 tons of raw wine storage and 230000 tons of pottery wine storage, Mianrou old wine resources lead the world, giving Yanghe the ability to "choose one in a hundred, one in a thousand, and one in a million". Have the courage to "use materials regardless of cost, labor regardless of cost, time regardless of time", to achieve "excellent selection and excellence" Provide strong old wine support for Dream Blue Handicraft Class to maintain high quality, moderate scale and continuous serialization.

When both the supply side and the demand side show strong vitality at the same time, Yanghe in the old wine and high-end wine market expansion and quality, but also committed to seeking channels for "co-creation and common prosperity." On April 20, the global dealer meeting of Yanghe shares was held in Suqian, "striving for a New era to pursue a Dream to the Future".

For a long time, Yanghe has created "manufacturer symbiosis 4"VideoarcadenearmeThe stage of hematopoiesis is to create a "fusion chain" that wants to be together, stand together, work together, and struggle together, and create a "symbiotic chain" of entrepreneurial community, rich community, career community and life community. enhance the dealer partner's expectation index, trust index, satisfaction index, happiness index.

At the global dealer conference, Yanghe announced the way forward and said that it will win the dealers' confidence, peace of mind and heart with sincerity, sincerity and wholeheartedness, and start a new journey in the market together to create a new era of manufacturer relations. the participating dealers expressed their firm determination to cooperate with Yanghe, win-win and common prosperity.

When the high-quality development of Yanghe carries the real Mianrou old wine and meets the dealers with win-win and common prosperity, it will undoubtedly ignite a new engine for the high-quality development of enterprises and form a "new boiling point" in the era of higher-quality development of the liquor market.

The tenacious strength of █ Yanghe

At present, the deep adjustment of the liquor industry continues to deepen, and the market continues to concentrate to the core producing areas, core brands and core products. In this context, Yanghe strengthens the second stage of the second venture, optimizes the second curve of the second take-off, and accumulates strong momentum for higher-quality development.

As for the current development trend of the liquor industry, Zhang Liandong believes that the industry is in a "great change that has not happened in a century", but liquor, as a product that integrates industrial attributes, emotional attributes, social attributes, media attributes and cultural attributes, has withstood the test of changes and kept rising and moving forward in the waves and twists and turns, showing unusual "tough strength".

This is not only the characteristic of liquor industry, but also the characteristic of Yanghe enterprise.

In 2003, the liquor industry experienced obvious periodic fluctuations and was at a low ebb of development. Under this background, Yanghe took the lead in restructuring and introduced Yanghe Blue Classic, the first work of soft liquor to the market. Then, through marketing innovation and deep ploughing of the market, it set off a "blue storm" in the market.

In 2009, the liquor industry's "Golden decade" ushered in the second half, and the market competition became increasingly fierce, while Yanghe continued to develop group-buying channels through the creation of "1x 1" in-depth distribution model, based on the core products such as Dream Blue, Sky Blue and Sea Blue. Deep ploughing consumer opinion leaders, market rapid expansion, among the top three in the industry.

When the time comes to 2021, Yanghe starts a new era of "second Entrepreneurship". It completes the qualitative change and upgrading of system capacity around a series of work, such as iteration of new products, optimization of brand matrix, reform of marketing mode, establishment of employee incentive mechanism, etc., and puts forward the development strategy of "double-famous wine, multi-brand and multi-category", and establishes the development layout of "famous wine, high-end and nationalization" for Shuanggou. It has achieved acceleration in innovation, catch-up in transformation and breakthroughs in practical work.

Today, after creating the second curve of enterprise "second take-off" and the second stage of "second entrepreneurship", Yanghe is showing its resilience and competitiveness with the same frequency of the times.

Zhang Liandong said that only by resonating with the times can we not be abandoned by the times. It is necessary to change from "crossing the river by feeling the stones" to "opening up the road and building bridges in the face of water" to "learn war in war and learn to swim in swimming."

There is no doubt that such a Yanghe is even more anticipated.